Ritz FoodService's beginnings date back to 1959 when founder Ritz C. Guggiana started as a one-man, one-truck Kraft cheese distributorship. Today, the company consists of 170 associates, 40 trucks and annual revenues of $80 million. Service to over 2,500 customers within a 250-mile radius of Santa Rosa, California. All market segments of the food service industry are covered, with primary strengths in the areas of health care, assisted living, and full-service restaurants.

Ritz FoodService has demonstrated leadership in the technology arena as exemplified by becoming only the second distributor in the country to equip its sales force with laptop computers as early as 1988. Ritz FoodService is a member of the UniPro Foodservice buying and marketing group.

Our Mission

Our mission is to consistently adapt to profitably meet the needs of our customers.

Our Values

• That integrity is the foundation of our business, with excellent service and consistent quality as our cornerstones.
• That the needs of our customers will be identified and satisfied.
• That we employ the best people who strive for excellence in achievement.
• We encourage the growth of each individual to reach his or her personal goals and professional potential.
• That our company atmosphere is supportive, informal, and friendly as well as goal oriented and demanding.
• That our physical facilities, equipment and vehicles will be safe, clean and maintained to best serve our customers and our associates.
• That we stress the entrepreneurial spirit and encourage new ideas and innovation.
• That sound growth is essential to success; therefore, we will be both aggressive and prudent, resulting in a return of equity that will provide sufficient earnings to support that growth.
• That we will be good corporate citizens, working to make our community a better place in which to live.